I just realized that I was finally going to hit this milestone as I was cobbling together posts for next week. Hooray for me!

Tourism Queensland announced the winning candidate for “The Best Job in the World” competition today. UK’s Ben Southall will start exploring and blogging about the Islands of the Great Barrier Reef on July 1, 2009.

I blogged about the whole social media marketing phenomenon of the “Best Job in the World” a few weeks ago. Here is an article discussing the evolution of the idea and its results.

A relatively paltry $1.7 million dollar marketing initiative that reaped $100 million dollars worth of marketing exposure.

That is awesome!

I am looking forward to reading the analytics of their conversion rates after the holiday booking season. Even if the impact isn’t significant this year, I suspect that this campaign will keep paying it forward.

For a while there, I was hitting my goal of posting at least once per week, but I’m afraid my writing streak has hit a bit of a snag. I’ll be posting quite intermittently for the next month as I am utterly swamped. I’ll do my best to post things that pique my interest, but I suspect that any rational commentary on any topics will be deferred until things slow down.

I still plan on providing further commentary on the Gordon and Poulin peer review paper in the coming weeks, but I ran across this blog post that I found quite interesting.

If you are interested in reviewing previous discussions on the paper, see my posts here, and here. there are several links within those posts to other comments in the blogosphere.

Today is World Intellectual Property Day – a day to “celebrate and promote innovation and economic growth”. This year the focus is Green Innovation: “the development and diffusion of technological means to tackle climate change . . . [the] key[s] to halting the depletion of the earth’s resources”.

Canadian Intellectual Property Office (CIPO)
World Intellectual Property Office (WIPO)

In accordance with the theme, WIPO didn’t send out promotional materials for the event and have encouraged organizations holding events to upload their advertising to a gallery. Marketing that is carbon-friendly and cost-effective.

One of my current projects has me immersed in distributed power generation technologies; particularly solar photovoltaic, solar thermal, wind energy, and geothermal storage. I am finding it extremely interesting as I broaden my knowledge base to understand the business models that are effective for commercializing renewable energy technologies. Cool stuff, indeed.

I was hoping to write another follow up post on Gordon and Poulin’s paper today (see previous posts), however, it doesn’t look like I can swing it this week. I am in Ottawa (meetings with NSERC and sundry) for the rest of the week. I am always accessible via email.

Don’t forget to start calling your research services offices for your NSERC results on Friday (April 17th). Hopefully the results are there by then!