A friend just pointed me towards this great article in Inc. on business writing. It made me chuckle and then groan as I thought about my website. I think somewhere in the mix I am a “solutions provider”.

From the article:

What’s bad, boring, and barely read all over? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.

Sometimes I think that you need an outside set of eyes to see how to present things in an engaging way – if you are too close to the topic you can’t always see the bigger picture. “Can’t see the forest for the trees” and all that shtick.

Enjoy the read and I think you’ll be joining me as I go off to purchase some Saddleback leather.