Today is World Intellectual Property Day – a day to “celebrate and promote innovation and economic growth”. This year the focus is Green Innovation: “the development and diffusion of technological means to tackle climate change . . . [the] key[s] to halting the depletion of the earth’s resources”.

Canadian Intellectual Property Office (CIPO)
World Intellectual Property Office (WIPO)

In accordance with the theme, WIPO didn’t send out promotional materials for the event and have encouraged organizations holding events to upload their advertising to a gallery. Marketing that is carbon-friendly and cost-effective.

One of my current projects has me immersed in distributed power generation technologies; particularly solar photovoltaic, solar thermal, wind energy, and geothermal storage. I am finding it extremely interesting as I broaden my knowledge base to understand the business models that are effective for commercializing renewable energy technologies. Cool stuff, indeed.