In the same issue of The Scientist (Volume 22 | Issue 11 | Page 20) there is an article talking about the difference between UK and US biotech entrepreneurs as demonstrated by a war game scenario. See Megan Scudellari’s article “Drug wars“.

The data is still being analyzed, but the results suggest that UK and US teams managed and promoted the same biotechnology very differently, with the US team ending up with a billion dollar company.

This is extremely interesting and suggests that independent of the science behind the company, the management and marketing can have a significant impact on success or failure.

Management and marketing are driven by people, therefore the success or failure of a good concept relies on human factors. I would take this a step further and state that success or failure depends upon their ability to implement and communicate their management strategies and marketing.

Are you effective at selling your science?